Bigger, Brighter—and Better!
Posted April 22, 2015
My third time visiting the Yoga Conference and Show was, as I predicted in my last post, definitely the charm. This year’s show, held April 9-12, 2015, was bigger, brighter, and better.
From the moment I stepped into the halls booked for the show at the Metro Toronto Convention Centre, I was impressed with the different layout, which was more spacious than in previous years. There also seemed to be a more positive energy, which you “yoga people” will understand, but one that’s difficult to put into words. The room seemed brighter too. Maybe it was because of the larger space.
The energy was evident in the Yoga Garden where continuous classes were offered, and I enjoyed doing some Pilates. (Yes, it’s called the Yoga Show, but many studios offer Pilates, and other movement therapy, which is all part of the show.) This was a chance to try a new movement style, or experience it in a new way with the addition of a prop. The Garden was definitely bigger so we all had more room to move.
“Ecstatic!” That was how Amanda Bond, the public relations director for Yoga Conference and Show summed up her feelings about this year’s event. Attendance was up—approximately 24,000 over the three days, almost 3,000 more than last year. There were more exhibitors—290 this year, 250 last year; and the feedback coming in, especially on the show’s Facebook page, has been very positive.
No wonder she was so excited when I chatted with Amanda a few days after the show. She told me that things would continue to grow every year and get better. Plans are already underway for next year.
“We’ll be at the Convention Centre and since we expanded our space this year, and plan to do so again next year, as that seems to make a lot of difference to our exhibitors. Everyone had more room to engage with visitors to their booths, and that seemed to lead to more discussion—and more sales, which of course made everyone happy.”
With the focus on health and wellness, the exhibitors offered a variety of products and services. What struck me more so this year was a lack of duplication. While there were some exhibitors offering similar products, there was still a bit of difference between them, giving visitors a lot of choice. There were familiar faces among the exhibitors and some newcomers. While you were certainly encouraged to buy from these vendors, and there was some pressure to do so, it wasn’t a high-pressure sales event as some trade shows become. Perhaps it was the larger space—visitors didn’t seem to feel rushed to move on to the next booth to make room for more visitors.
The trade show is, of course, a large part of the event, but it is the Yoga Conference that sets this show apart from others, according to Amanda.
“What we’ve been hearing is that the workshops we offer—everything from a two-hour to a full-day session with one of 60 international faculty—really add value to the show.” “Rather than these yoga practitioners having to go to see the faculty, they came to us, and there were opportunities to work one-on-one with them during the workshops, which everyone enjoyed.”
Sharing the day with my friend Lillie, who hadn’t attended a show before, was wonderful as I was trying to see it all for the first time as she was. Lillie shared her thoughts on the show on her blog.
As I only attended the event for one day I didn’t take part in any workshops but I will give serious consideration to doing so next year, which will mean that I will attend the 2016 Toronto Yoga Conference and Show for more than one day in order to take it all in. Lillie and I commented that you really do need more than one day to really enjoy all that is offered.
In a coming post I will give you more specific impressions about some of the exhibitors and faculty I was able to meet or talk to. The 2015 show was definitely Bigger, Brighter and Better this year. I look forward to next year, already scheduled for March 31 to April 3, 2016.
I hope to once again attend with a friend, or perhaps a group of friends, as the experience is so much richer when shared. Amanda alluded to that in her comments about the sharing among the yoga community, which is a good wrap-up for this post.
“The Yoga Conference and Show brings so many people together, who are going deeper in their personal yoga practice combined with other core elements of spirituality and personal development. In the future, we will continue to focus on our brand and keep developing the Conference and Show portion to serve the needs of our community. By creating human connections, one-on-one, between Faculty, workshop attendees and other participants, our event offers something currently unprecedented in North America.”
Bigger, Brighter—and Better!